At the foundation of Patient Peak’s approach is a deep understanding of SEO. We think of SEO as the art of getting you found. What’s the point of writing great content and uploading captivating videos if no one watches them? 

SEO research starts before any content is produced or any website updates are made. We believe that every step needs to be made from informed decisions. SEO research means that we research which search terms your potential patients are already entering into Google and Bing. Then we write content for your website and social media accounts that target known patient streams. 

SEO research also entails auditing your competitors websites to see how you compare and to borrow the tactics that are working for them. Being uninformed in the digital age means you are wasting your marketing budget on glamorous video production and AI generated pulp that won’t be found by your potential patients.

That’s why we start with SEO research and a website audit first in order to develop the next strategy. That’s what we did with Dr. Hollywood in California to transform his website into a 200+ new patient recruiting engine.

SEO Case Study: Dr. Hollywood

Dr. Hollywood hired a digital marketing agency for SEO and website management before he found Patient Peak. He had been through 10 marketing agencies in his 20+ years in private practice, all which left him disappointed in the results. Big promises, little results, lots of money spent without a notable ROI.

Our good doctor soon noticed that his new patient referrals were going down since he joined the marketing agency before finding Patient Peak. When we did an SEO audit on his website, we discovered that his website traffic had plummeted due to a botched website migration. They dumped ¾ of his content, they didn’t redirect the old website links to the new one, and they didn’t even connect the website to Google Search Console or Bing Webmaster Tools to let search engines know what was going on with the new website. The website traffic dropped in half and his online bookings plummeted to about 20-25 patient online bookings per month.

Dr. Hollywood hired me to fix his website with the intention of keeping his current digital marketing agency.  After discovering that the other agency didn’t know what they were doing with SEO, even though they were charging him for an additional monthly SEO package, Dr. Hollywood built a new website with Patient Peak. We recovered all his old content from the Way Back Machine and built him a state-of-the-art website. Plus, we restructured the website both for SEO and to create a patient funnel that lead website visitors to the “Request an Appointment” button. 

7 months later after the SEO overall, his web traffic skyrocketed by 1,900%. Take a look at the website traffic on Google Search Console data showing the 2 previous agencies on the left and my work with Dr. Hollywood on the right since August 2023.

His failing website went from 1,500 monthly clicks to 50,000+ clicks per month. It only took 7 months to not only turn the website around, but to rocket the patient recruiting beyond the doc’s wildest dreams. He had to hire another full time physician for all the overflow in his practice. Most importantly, we broke records with patient booking through the online appointment request form.

Fast Forward another year later, Dr. Hollywood consistently books 200+ patients a month in 2025 through the website’s “Request and Appointment” Button. And yes, Dr. Hollywood is still with us as we continue to provide world-class results. He’s planning an around the world trip for when his newly hired physician fills their practice as well. 

SEO That Delivers New Patients

How did we create this surge in website traffic? I didn’t use Google Ads. This result was 100% organic. We didn’t buy ads. We generated a large amount of great content for the search engines to display. Organic website traffic refers to unpaid, naturally occuring website traffic from Google/Bing/Alexa searches. This Semrush report shows how we increased the amount of keywords showing up in search engines from our new content:

The Semrush report below shows how the organic traffic increased to record levels as the keywords surged in Google’s results. It took less than 6 months to generate a significant amount of potential patients learning to trust the practice.

When website visitors trust your practice, they call and email you for an appointment. We know how to build trust with the right patients for you. 

Here’s what we did with Dr. Hollywood practice:

1. SEO Audit of the website: we found 100’s of website errors
2. Built a WordPress Website with WordPress SEO upgrades that corrected the SEO errors from the previous website. We also created a patient funnel that built trust with website visitors and prompted them to click the “Request an Appointment” button. 
3. SEO Content Writing Services expanded the keyword reach in Google/Bing Searches. This brought new potential patients to their website. 
4. SEO Press Release: That lifted the online prestige of the practice and buried negative reviews further down the page on Google. 
5. Broadcasted this new content on social media sites such as Google Business Profile, LinkedIn, Instagram, Facebook, and YouTube.

Patient Peak can do the same for your practice. 

What to Look for When Selecting an SEO Specialist for Your Healthcare Website

1. Healthcare Industry Experience: Choose someone with proven experience optimizing websites for doctors, dentists, therapists, or medical centers.
2. Knowledge of Healthcare Regulations: Ensure they understand HIPAA compliance and patient privacy.
3. Track Record of Results: Ask for case studies or references showing improved rankings, increased traffic, and patient acquisition specifically for healthcare clients.
4. Regular Reporting of Results: Look for specialists who provide clear, regular reports on rankings, traffic, and SEO activities. At least quarterly reports.
5. Technical SEO Expertise: Confirm they can handle site speed, mobile optimization, structured data, and resolve technical issues. Have them do a website audit first to test their knowledge.
6. Content Strategy Skills: They should be able to write high-quality SEO content in your voice that builds trust and authority with the right patients for you.
7. Reputation Management: Experience in managing and improving online reviews and local citations is a plus. Even better, if they can do SEO Press Releases to bury unwanted websites on Google/Bing searches, they are considered a top SEO agency.
8. White-Hat SEO Practices: Make sure they follow ethical, Google-approved SEO techniques and avoid shortcuts that could penalize your site.
9. Custom Strategy Development: The specialist should tailor their approach to your SEO Branding strategy. That means they know what’s special about your specific practice, specialty, and local market, which informs all their next steps in elevating your online presence.
10. Communication and Collaboration: Choose someone who communicates clearly, responds promptly, and is willing to educate your team.
11. Understanding of Local SEO: Especially important for practices targeting patients in specific geographic areas.

Proven Keyword Research Abilities: They should identify and target keywords relevant to your services and patient searches.

Frequently Asked Questions

1. What is an SEO portfolio?

   An SEO portfolio is a curated collection of your best search engine optimization work, including case studies, keyword rankings, traffic growth reports, and content samples. It demonstrates your ability to achieve results and helps build credibility with potential clients or partners.

2. How do I build my SEO portfolio?
   Start by documenting your successful SEO projects, including before-and-after analytics, keyword improvements, and examples of optimized content. Organize these materials into clear case studies, and regularly update your portfolio as you achieve new results. Patient Peak can help you structure and present your portfolio for maximum impact.
3. How to do SEO for beginners?
   Begin with keyword research to identify what your patients are searching for. Optimize your website’s titles, headings, and content for those keywords. Ensure your site loads quickly, is mobile-friendly, and has quality backlinks. Regularly publish useful, original content that answers your patients’ questions.
4. What are the 4 types of SEO?
   The four main types of SEO are:

• On-Page SEO: Optimizing website content and HTML elements.
• Off-Page SEO: Building backlinks and improving online reputation.
• Technical SEO: Ensuring site speed, mobile usability, and crawlability.
• Local SEO: Optimizing for location-based searches to attract nearby patients.

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