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Healthcare marketing is transforming with the rise of AI innovations, rising telehealth demand, and increased competition for those top spots in the search results on Google. How you get new patients is changing. The problem is that healthcare practitioners are already at their max and the digital landscape is changing overnight. It takes a team of experts to keep your practice on top when competing for patients.  Choosing the right digital marketing agency means filling your private practice while also creating more freedom for a work-life balance. 

Patient Peak will create your digital patient recruiting engine and expand your online presence to be the #1 choice of new patients in your city. We help you reach your peak practice.  

The Goal: To Reach Your Peak Private Practice

As a practitioner, how do you know when you’ve reached the peak expression of your practice?

Signs that You’ve Reached Your Peak Practice:

1. Your practice is full with a waiting list and you’re thinking about hiring more help
2. Your practice feels like a community
3. You’re attracting the right patients for you
4. You’re self-actualizing as a practitioner by expressing your voice beyond your practice through teaching, writing, and research

A successful private practice or medical center starts with you as the leader. You must personally grow for your practice to grow, because your practice is an expression of who you are to the world. 

The Challenge: How Can You Do It All?

Running a private practice or medical center demands lots of time from you. You are already aware of:

• Increased Administrative Burdens
• The Challenge of Recruiting New Practitioners
• The Often Disappointing ROI by Past Marketing Efforts
• Loss of Work-Life Balance

The Solution: Create Your Digital Patient Recruiting Engine

You regain more autonomy in your life when you don’t have to worry about new patients coming in the door because you have a stellar online reputation and are winning the top spots on Google Maps in your field. Transforming your website and online platforms into a patient recruiting engine will:

• Bring in more of the right patients for you with targeted content creation
• Increase revenue by booking preferred procedures
• Raise the prestige and reputation of your practice on Google, Bing, and in the News
• Recruit the best new practitioners because they want to be associated with your prestigious online brand
• Free up more of your time because you no longer have to worry about the marketing arm of your practice

Our Process: Customized Healthcare Marketing

1. Clarify Your Brand and Message
1. We illuminate Your Purpose and Superpowers in Coaching Sessions
2. We Capture the True Gifts of Your Practitioners Through Recorded Interviews
3. We Clarify your Voice
4. We build Your branding around your Superpowers and your messaging around your Voice

1. Create Content in Your Voice to Spread Your Message

1. Design your Customized Digital Patient Recruiting Engine
1. Update Your Website according to your SEO branding
2. Optimize your website with SEO to get your practice found
3. Expand Your Engine by plugging your website into customized platforms
4. Automate your engine so you receive new appointment requests while you eat, work, and sleep

1. Broadcast Your Voice 
1. Articles on Your Website using SEO to gain Top Positions on Google/Bing
2. Social Media: Medium, LinkedIn, Facebook, Google Business Profile 

• SEO Press Releases

1. YouTube
2. Short books on Amazon
1. Fill Your Practice

As people read, hear, and see your content, they will click links that bring them back to your Patient Recruiting Engine. That means more visits to your website and more people clicking the Request an Appointment button. This is how you fill a practice in the digital age. 

How Long Does Your Marketing Process Take to Work

In 6 months, our practices see significant increases 

Content creation moves very quickly after your initial coaching session and interview is complete. In general, search engines like Google and Bing need about 6 weeks to index and sort your new content. However, to win top spots in search results, it can take 6 months of consistent content upload to begin to see a significant number of referrals. 

The First 3 Weeks:

Week 1: Your 1 Hour Coaching Session

Week 2: Your 1 Hour Recorded Interview for Source Material

Week 3: Website Audit for SEO

Week 4: Full Marketing Plan with Video Tour of The Plan Sent Via Email

Month #2

• Website Update for SEO (Website Creation if You Don’t Have One)
• Register with Physician Referral Services like WebMD Preferred Profile
• Set-up/Revive Social Media Channels
• Rapid Content Creation Begins
• First Content Approval to ensure that Your Voice is in the content
• Content Upload Begins to Website, Medium, social media channels

Month #3

• First Press Release announcing a new service, event, or study
• Rapid Content Upload continues on all channels
• First Progress Report on Patient Referrals, Website SEO sent by email in the form of a PDF with Video Explanation

Month #4

• Rapid Content Upload continues on all channels
• Press Release Report sent by email in the form of a PDF with Video Explanation
• Second Progress Report on Patient Referrals, Website SEO sent by email

Month #5

• Rapid Content Upload continues on all channels
• 3rd Progress Report on Patient Referrals & Website SEO sent by email

Month $6

• Rapid Content Upload continues on all channels
• Deep Dive Analysis into Patient Streams and Content Performance
• 1 Hour Content Strategy Update Meeting based on Deep Dive Results

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Our Team